Patricia Murray
Research & Measurement Strategy
Who I Work With
Marketing and communications leaders, agencies, and independent PR consultants.
Sometimes that looks like a marketing director who knows her target audiences but not enough about them to know how to prioritize strategy. Sometimes it's a communications leader who needs to prove the value of their team's work to the C-suite but doesn't have the measurement infrastructure to do it. Sometimes it's an agency that knows they need to build research capability but doesn't know where to start. Sometimes it's an independent PR consultant who needs a trusted measurement partner to ground their work in data.
What I Do
Research and measurement to make smarter decisions with better data.
Measurement Strategy
Audience Research
Competitive Analysis
Generative AI Visibility & Strategy
Executive & Board Reporting
Persona Development
Campaign & Program Measurement
Interim Analytics Leadership
About Me
I've spent 15+ years helping communications and marketing teams answer the questions they're not sure how to ask yet. I figure out what the work actually needs to look like, design the approach, do the research, and deliver something teams can act on.
My background spans Fortune 50 communications teams, global agencies, and regional companies. I've built measurement programs from scratch, led audience research and competitive analysis, and built roles that eventually got filled by full-time hires.
I have a degree in political science with a focus on international law and human rights, certifications in organizational development and change management, and I sit on the board of Oregon's Organizational Development Network. All of that means I don't just look at data. I understand the systems, the teams, and the organizational dynamics around it.
I care about doing good work with good people.
Brands I’ve Worked With
Selected Work
Market Research & Customer Profiles
A building materials company knew their target audiences but not enough about them to prioritize strategy across multiple Washington locations. Research across competitors, customer reviews, and nine audience segments became a strategic tool used across marketing, sales, operations, and executive leadership.